The Plus Size Store

The Plus Size Store achieves a 582.28% increase in subscribers with Wigzo’s Automated Data Collection Workflow

The Plus Size Store

   5 Star Rated

We have been using the App for a few months now, they have the best service channel, Our Account Manager Srishti is always ready to help with anything. The product is great as well, can do a few improvements in terms of Conversation App & more features for Email Creation. Also, request to provide user logins with various kinds of permission, this feature is required on priority.



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Read The Plus Size Case Study

The Plus Size Store Growth Report

23X

Increase in ROI

20.68%

Increase in Website Conversion Rate

582.28%

Increase in Subscribers

53.36%

Increase in Transactions

About The Plus Size Store

“STYLE IS SOMETHING EACH OF US ALREADY HAS, ALL WE NEED TO DO IS FIND IT.”

Established in 2012, The Plus Size Store by ​Meera Creations has its trademark legacy in manufacturing and selling the trendsetters’ wardrobe in the apparel industry. Ms. Priti Bhatia originated the idea intending to make every individual look beautiful in their own self. In keeping with the hierarchy, Ms Aanchal Bhatia came in with her nattiness and a sense of uniqueness in clothing for all sizes, specializing in the Plus Size segment. Their flattering silhouettes and stylish designs at affordable prices seek to delight customers and allow them to shine through.

Objectives

The brand wanted to achieve the following objectives:

  • Improve E-commerce Conversion Rate
  • Increase Customer Retention
  • Improve Omnichannel Engagement
  • Improve Retargeting

Challenges

The brand faced the following challenges while exploring growth opportunities:

  • Low Subscribers Database  
  • Low Email Open Rates
  • High Cart Abandonment Rate
  • Customer Segmentation

Solution

Wigzo’s AI-powered robust tech stack helped the brand overcome challenges with the following solutions:

  • Automated Data Collection Workflow  
  • AI-based Customer Segmentation
  • Customer Journey Orchestration
  • Robust Email Marketing Strategies