Bajaj Electricals makes 2X revenue run with Wigzo

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Wigzo's Contribution

101%

REVENUE UPLIFTMENT

15%

INCREASE IN ARPU

2X

CONVERSION RATE

About Bajaj Electricals

Bajaj Electricals is a globally renowned brand that sells consumer products (Appliances, Fans, Lighting), Exports, Luminaires and EPC. Bajaj Electricals has pan India presence with their own retail network.

Challenges

After trying multiple tools and coping with siloed CRM data, Bajaj Electricals wanted a single solution for CRM, marketing automation – all for more transparency and conversions. They wanted;
– Complete customer data transparency
– Optimized customer funnel journey
– Increased conversions and customer retention
– Analyze data to boost organizational performance
– Discover and leverage most profitable customer segments

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