How Quilt Comfort Reduced Cart Abandonment via Segmentation and Omnichannel Engagement?

quilt-comfort

   5 Star Rated

We started using Wigzo in April last year, and our brand has grown exponentially since then. With a revenue uptick of 2.5X, Wigzo has helped us scale the business and climb the growth ladder.



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Read Quilt Comfort Case Study

How switching from Email to Omnichannel Marketing increased Jaipur Fabric's revenue by 110.53%?

Quilt Comfort Growth Report

186.50%

Increase in Revenue

117.65%

Increase in Transactions

58.31%

Increase in Conversion Rate

About Quilt Comfort

Quilt Comfort is a brand oriented at creating beautiful sleeping and relaxing experiences for expecting mothers and the new-borns. As a brand driven by the “Quality First” motto, they work with an intricate understanding of the sensitivities & risks involved during pregnancy and the early infant life. From pregnancy pillows to infant bedding, Quilt Comfort.

“Making pregnancy comfortable for moms-to-be”

Objectives

The main objectives of Quilt Comfort were as follows:

  • Increase Revenue
  • Build Subscribers List
  • Reduce Cart Abandonment
  • Improve Email Marketing Performance 

Challenges

While exploring growth opportunities, Quilt Comfort encountered the following challenges. Wigzo helped the brand switch from email to omnichannel marketing and power up customer engagement and sales.

  • High Browser and Cart Abandonment Rate
  • Lack of Personalised Omnichannel Engagement
  • Low Open Rate and ROI for Emails

Solution

Wigzo helped Quilt Comfort with these following marketing strategies in order to tackle the above-mentioned challenges:

  • Behaviour-based Automation to Reduce Browser and Cart Abandonment Rate
  • Customer Journey Maps to Improve Omnichannel Engagement
  • Robust Email Marketing Strategies
  • Invoice URL Email
  • Customer Segmentation
  • Customer Journey Mapping