Hidesign Meets High Revenue: See how WhatsApp served as the best channel leading to a 15X ROI Boost

   5 Star Rated

Hidesign has achieved remarkable results with the help of Wigzo. By leveraging Wigzo's advanced features, Hidesign has witnessed impressive growth in conversion rates across various channels. Our onsite conversion rates have soared by an average of 16%, while email conversion rates have witnessed a remarkable 30% increase. The brand's conversion rates through SMS and WhatsApp have also seen a substantial boost of 28%.

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    Hidesign Growth Report


    Increase in ROI


    Increase in Conversion Rate


    Increase in Subscribers


    Increase in Repeat Purchase Rate

    About Hidesign

    Started in 1978 as a hobby by Dilip Kapur, Hidesign is a leather goods manufacturing company based out of Pondicherry, India. The brand has always found inspiration in adventure, travel and culture rather than following trends. Its earliest bags were a small range of innovative bags that were a pure expression of the values. The brand has maintained its strong heritage of craftsmanship, sustainability and innovative design. It’s rightly said that originality and simplicity are at the core of their design philosophy.


    The brand wanted to achieve the following objectives:

    • Reduce Abandonment Rate
    • Boost Customer Retention
    • Improve Retargeting
    • Increase Subscribers 
    • Uplift Conversion Rates


    The main challenges faced by the brand were as follows:

    • Personalised Omnichannel Engagement  
    • Effective Customer Segmentation
    • Customer Retention


    Wigzo’s AI-powered robust tech stack helped the brand overcome the challenges:
    • Customer Journey Orchestration   
    • Deep AI Customer Segmentation 
    • Effective Customer Retention