How 4700BC used Wigzo’s Omnichannel Marketing Automation to Boost Revenue?

Want to know more?
Read 4700BC Case Study

    4700BC Growth Report


    Increase in Revenue Generation


    Increase in Transactions


    Increase in Ecom Conversion Rate

    About 4700BC

    4700BC is the FMCG industry’s famous popcorn manufacturer & seller. This FMCG brand, started in 2012, offers a vast range, from cheese popcorn to gourmet popcorn. With 50+ assortments of popcorn and 18+ exotic & quirky popcorn flavours, 4700BC is reaching new heights by the day and aiming towards building a name in the FMCG sector.


    The main objectives of 4700BC were as follows:
    ➢ Increase Revenue
    ➢ Improve Targeted Marketing
    ➢ Seamless Omnichannel Engagement


    While exploring growth opportunities in the FMCG market, 4700BC encountered the following challenges:
    ➢ Low Customer Retention
    ➢ High Browser Abandonment Rate
    ➢ Lack of Personalised Customer Engagement


    Read the 4700BC case study to know how Wigzo helped the popcorn brand tackle the above-mentioned challenges:
    ➢ Effective Customer Segmentation
    ➢ Behaviour-based Automation to reduce cart abandonment rate
    ➢ Customer Journey Orchestration to Improve Omnichannel Engagement