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How 4700BC used Wigzo’s Omnichannel Marketing Automation to Boost Revenue?

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Read 4700BC Case Study

4700BC Growth Report

187%

Increase in Revenue Generation

156.25%

Increase in Transactions

57.49%

Increase in Ecom Conversion Rate

About 4700BC

4700BC is the FMCG industry’s famous popcorn manufacturer & seller. This FMCG brand, started in 2012, offers a vast range, from cheese popcorn to gourmet popcorn. With 50+ assortments of popcorn and 18+ exotic & quirky popcorn flavours, 4700BC is reaching new heights by the day and aiming towards building a name in the FMCG sector.

Objectives

The main objectives of 4700BC were as follows:
➢ Increase Revenue
➢ Improve Targeted Marketing
➢ Seamless Omnichannel Engagement

Challenges

While exploring growth opportunities in the FMCG market, 4700BC encountered the following challenges:
➢ Low Customer Retention
➢ High Browser Abandonment Rate
➢ Lack of Personalised Customer Engagement

Solution

Read the 4700BC case study to know how Wigzo helped the popcorn brand tackle the above-mentioned challenges:
➢ Effective Customer Segmentation
➢ Behaviour-based Automation to reduce cart abandonment rate
➢ Customer Journey Orchestration to Improve Omnichannel Engagement 
Wigzo is the only customer experience solution offering automation, personalization, analytics and adverts specialized for E-commerce.

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Wigzo is the only customer experience solution offering automation, personalization, analytics and adverts specialized for E-commerce.

Wigzo is the only customer experience solution offering automation, personalization, analytics and adverts specialized for E-commerce.

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